Italian RestaurantMarco’s Authentic Italian Kitchen

Italian Chef Marco Ghezzi heads the kitchen at Marco’s Authentic Italian Kitchen, the newest venture of WAFI Restaurants to hit the Dubai dining scene.

 

With an authentic Italian setting and vibrant regional dishes, the restaurant sought a strong brand identity conveying the authentic Italian experience that customers would relate to.

 

We developed a number of brand concepts taking inspiration from the rustic, social nature of the Italian dining experience, paired with the restaurant’s fresh, modern menu.

 

Creating a logo that could be used effectively across marketing assets, our design team built a clean font with detailed vintage patterns giving a nod to the rustic Italy of days gone by.

 

 

 

 

THE COLOUR INSPIRATION

 

 

 

 

 

 

 

THE CONCEPTS

 

 

 

 

 

 

 

 

THE FINAL BRAND

 

 

 

 

 

 

 

 

 

 

THE MOCK-UP

 

 

 

 

 

 

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