Lingerie CollectionsAmelia Rose

Amelia Rose Collections is an online shop that specialise customised lingerie collections. The main idea for the logo is to help building a contemporary and unique brand identity that would appeal to key markets. Inspired by classic typography and calligraphy we produced a bespoke, handcrafted marque.

 

By simplifying early sketches we delivered a refined final logo with classic simplicity, featuring balanced line details and letterforms and a flower rose icon to add the perfect finishing touch. The peach rose and black colour palette was chosen as a refreshing departure to the light pink and white themes common amongst competitors.

 

 

 

 

THE COLOUR INSPIRATION

 

 

 

 

 

 

 

 

 

THE CONCEPTS

 

 

 

 

 

 

 

 

 

 

 

THE FINAL BRAND

 

 

 

 

 

 

 

 

 

 

 

 

 

THE MOCK-UP

 

 

 

 

 

 

 

 

 

 

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